M&S announces project to protect 5,000 acres of rainforest

Written by: Callie

Posted on November 19, 2013

Cool-Earth-Matthew-Owen-Tangoari-Chief-Carlos-MachingaRetailer Marks & Spencer has announced a new partnership with CO2Count’s partner charity, Cool Earth, that will protect 2,000 hectares (5,000 acres) of rainforest in Peru.

The retailer has signed a partnership with the UK-based rainforest protection charity that will ensure the protection of one million trees in the Amazon.

In addition to keeping more than 5,000 acres of forest intact, it will prevent 1.3 million tonnes of CO2 emissions.

The project will involve empowering indigenous communities, through funding and training, to adopt financially and environmentally sustainable land-use policies.

rio-mamiri-ene-valleyThe three year partnership will support Cool Earth’s Ashaninka project (300 miles east of Lima) in Peru.

It sits within the Amazon biome and to the west of Mato Grosso, where much forest has already been lost to soya and cattle agriculture.

According to M&S, the project will “tip the balance away” from clearing forest for soya, ranching and plantations by giving indigenous communities control over their forest and boosting the incomes they make from sustainable harvesting of forest products such as coffee, cocoa and Brazil nuts.

The announcement is part of the company’s update on its 180 commitment eco and ethical programme, Plan A.

Commenting on the update, Plan A director Mike Barry, said that the company is currently working closely with its external Sustainable Retail Advisory Board to develop a series of “new social and environmental goals to further strengthen Plan A.”

In the update, M&S also announced that its Plan A programme will help 10,000 workers in its Indian supply chain train in financial literacy and work on a new health campaign that targets 14,000 garment workers in Cambodia.

coolearthWe are pleased to be in such great company with our support for Cool Earth. CO2Count’s continued support for Cool Earth has already protected 1,310 acres of Peruvian rainforest in 2012. This year, we are aiming to protect a further 1,000 acres, and lock in a further 260,000 tonnes of CO2.

To find out more about the problems facing the rainforest, and how CO2Count and Cool Earth are helping to protect the rainforest and its local communities, please visit our website.