Written by: Callie

Posted on May 7, 2015

Local people know more about the rainforest than we ever will.

That’s why Cool Earth’s simple idea is – and always has been – to help villages take control of the rainforest that they have depended upon for generations.
These people are the heroes of our story because they are the only thing that will actually keep the rainforest safe.

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Our simple approach has five steps, starting when a village in need contacts Cool Earth:

1. We only work where the rainforest is most at risk. And to protect the rights of indigenous people, we only partner with villages that approach us.

2. Each village forms an association and commits to a forest protection agreement with Cool Earth that ensures:

• No forest is cleared
• Forest remains owned by the village
• Funding is spent to benefit the community as a whole

3. Everyone has a say on how Cool Earth funds are spent. The village decides what it needs most: everything from clean water and a new classroom to midwife training and mosquito nets.

4. We build livelihoods to outprice destruction. Cool Earth enables the village to earn more from keeping the forest standing than selling to loggers, by investing in income streams like cacao, coffee and coconut oil.

5. Word of mouth spreads our work. Neighbouring villages see Cool Earth as a partner they can trust and ask to work with us too. As villages link up, a shield is formed to protect the forest behind.

Fuel Card Services is proud to support Cool Earth in its work.