Cool Earth is the charity that works alongside indigenous villages to half rainforest destruction. In five simple steps, here’s how we do it, with the support of Fuel Card Services

STEP ONE: A VILLAGE CONTACTS COOL EARTH

We only work where the rainforest is most at risk. And to protect the rights of indigenous people, we only partner with villages that approach us.

STEP TWO: THE VILLAGE COMMITS TO A FOREST PROTECTION AGREEMENT

The village forms an association and signs an agreement with Cool Earth that ensures:

No forest is cleared

Forest remains owned by the village

Funding is spent to benefit the community as a whole

STEP THREE: EVERYONE HAS A SAY ON HOW COOL EARTH FUNDS ARE SPENT

The village decides what it needs most: everything from clean water and a new classroom to midwife training and mosquito nets.

STEP FOUR: WE BUILD LIVELIHOODS TO OUTPRICE DESTRUCTION

Cool Earth enables the village to earn more from keeping the forest standing than selling to loggers, by investing in income streams like cacao, coffee and coconut oil.

STEP FIVE: WORD OF MOUTH SPREADS OUR WORK

Neighbouring villages see Cool Earth as a partner they can trust and ask to work with us too. As villages link up, a shield is formed to protect the forest behind.